Slumdog Millionaire makes clever Marketing.

The greatness of an artist lies in what manner he presents is art.

The greatness of art does not lie in its esoteric form; it lies in its ability to understand reach out and communicate far and wide.

Art must aim to be inclusive; rather than exclusive. And there lies the success of Slumdog Millionaire; with being dark and real, it is quite entertaining. Good background music, tight screenplay, fine balance of reality and fantasy and great performances.

Along with a great product; it is also great marketing. The sort of senrio that has been generated for this film (sans any major star cast) has brought it to the league of big budget films in India.

In a lot of ways, the film is like the city it portrays – Mumbai – full of dirt and grime, yet teeming with enterprise. Crime infested to the core, yet resplendent with hope. A paradox in itself – very Mumbai.

Coming back to why it is fantastic marketing. I believe the way Boyle has managed to position his work. He notched up nominations at the big league, and along the way, created a huge buzz for his content.

He realized that there is a bigger audience and decided to dub his film in Hindi and Tamil. The film got unprecedented media coverage (helped also by the Oscar nominations); and opened to packed houses across multiplexes in the country.

ART SHOWS CLEVERNESS OF ARTIST. ARTIST SHOWS HIS ART BEHIND HIM.